Meta Ads audit

A Meta Ads audit clarifies campaign performance on Facebook and Instagram. We check whether the objective, materials, form and measurement support contacts or purchases that matter to the company. A low click cost alone is insufficient.

The advertisement and the customer’s next step

We compare the advertising promise with the page or form. If an advertisement suggests a simple, inexpensive service while the conversation concerns a complex project, the problem may start before the click. We assess creative in the offer’s context rather than choosing a winner solely by reactions.

Scope to agree

• Campaign structure, objectives and budget allocation.
• Copy and differences between tested versions.
• Contact forms and the purchase journey.
• Measurement events and potential double counting.
• Lead quality based on sales data.

Advertising results and company results

We compare platform reports with orders or contact statuses within available data. Different attribution windows and event definitions can produce different numbers. Before treating a discrepancy as an error, establish exactly what is being compared.

What do you receive?

Observations, priorities and proposals for testable changes. Recommendations can concern advertising, qualifying questions or measurement. We identify missing data and limits to conclusions. A hypothesis is not presented as a proven cause of poor sales.

Starting information

We need the campaign objective, period, offer address and lead assessment method. Access matches the analysis. An audit does not automatically change spending or publish advertisements.

Is implementation included?

Only if explicitly stated in the scope. Diagnosis, changes and ongoing management are priced as separate tasks.

Describe your Meta advertising problem. See our Facebook and Instagram advertising offer too.