Google Ads audit

A Google Ads audit identifies what makes campaigns difficult to assess and improve. We analyse the agreed account scope, conversion measurement and the post-click journey. The result is a list of problems and priorities with supporting reasons.

First, check what a conversion means

A telephone click, submitted form and acquired customer are different stages. We verify counted actions, duplicates and whether primary goals match the business. A low event cost does not prove profitable sales if the event does not represent a valuable contact.

Analysis areas

• Campaign structure and fit with the offer.
• Queries and targeting within the available data.
• Advertisements, assets and landing page consistency.
• Budgets and comparability of analysed periods.
• Measurement and lead quality where business data is available.

For store campaigns, the scope can include product data and consistency with the offer. We agree on the exact checks before analysis.

A report that can be implemented

Each significant recommendation should state an observation, possible impact, proposed change and evaluation method. For example, if queries concern a different service from the landing page, first identify the cause and necessary exclusions or targeting changes rather than automatically raising the budget.

Access and audit limits

We use read access appropriate to the agreed analysis. An audit itself does not change budgets or launch advertisements. Implementation and ongoing management are separate scopes.

How should data be prepared?

Provide the campaign objective, main services or products, analysis period and lead qualification method. Price, availability and sales process changes help explain results. Limited data can reduce confidence in conclusions.

Does an audit guarantee a lower customer acquisition cost?

No. It identifies problems and proposed tests. Results also depend on the market, offer, measurement and sales handling.

Ask about a Google Ads account audit. Our Google Ads offer covers ongoing management.